Features of the application of innovative tools in the strategic management of regional tourist destinations
DOI:
https://doi.org/10.58423/2786-6742/2025-8-137-150Keywords:
tourism industry, sustainable development of territories, management system, competitivenessAbstract
In the context of globalization and rapid technological development, the study of the features of the application of innovative tools in the strategic management of tourist destinations is becoming relevant, as it contributes to increasing the competitiveness and sustainable development of tourist areas. The purpose of the study is to determine the features of the application of innovative tools in the strategic management of tourist destinations and develop recommendations for their effective implementation to ensure the competitiveness and sustainability of territories. The paper proposes a classification of urban tourist destinations in Ukraine by the level of accessibility and usability, which divides tourist destinations into three categories: accessible and usable, accessible but conditionally suitable, and inaccessible or unsuitable for tourist activities. Examples of such destinations in Ukraine are given, taking into account the influence of modern factors, which are mainly destructive in nature. The state and prospects for the development of the tourist destination of the city of Lutsk are studied, in particular, the revenue from tourism to the city budget and the volume of tourist fees are analyzed. A system of integrated management of the structural elements of a tourist destination has been formed, which reflects the relationship between transport, entertainment, social infrastructure, tourist attraction facilities and service. The main groups of stakeholders in the strategic management of tourist destinations have been identified. The directions of strategic management of tourist destinations have been systematized, which form an effective system for the development of tourist territories, which contributes to increasing the attractiveness of destinations. The main innovative directions for the development of tourist destinations in modern conditions have been proposed, taking into account the challenges caused by russia's military aggression, economic crises and technological changes. The introduction of digital technologies, the development of sustainable tourism infrastructure, adaptation to global challenges, and the integration of smart solutions make it possible to increase the competitiveness of destinations, ensure their sustainability, and attract tourists.
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