Digital HR Platforms as a Tool for Cross-Functional Team Performance Management under Hybrid Work Conditions

Abstract

The article investigates the management of cross-functional team productivity in contemporary organizations under conditions of hybrid work and the use of digital HR platforms. The focus is on a comprehensive approach that integrates the identification of productivity risks, the classification of managerial mechanisms of digital HR platforms, and practical tools for real-time assessment of team effectiveness. Key problem areas characteristic of hybrid work are identified, including information fragmentation, lack of role clarity, low participant engagement, and limited adaptability to changing work conditions. A classification of HR platform managerial mechanisms is proposed, encompassing goal-coordination, evaluative-analytical, communication-integration, motivational-behavioral, and competence-adaptation categories. For practical application, an “instrument–managerial impact –result” matrix has been developed, enabling the alignment of specific digital platform tools with management mechanisms and expected outcomes, such as improved task performance, increased engagement, enhanced communication integration, and greater team adaptability to new work conditions. Special attention is given to the quantitative assessment of cross-functional team productivity. The proposed model and matrix provide HR professionals and managers with a comprehensive toolkit for managing coordination, evaluation, communication, motivation, and competency development within teams, ensuring systematic productivity improvement and rapid adaptation to hybrid work environments. The scientific and practical significance of the study lies in the potential use of the developed model and matrix for creating recommendations, managerial policies, and procedures within the HR function of modern organizations, optimizing processes of coordination, evaluation, communication, motivation, and competency development, as well as minimizing productivity risks, thereby enhancing the overall effectiveness of cross-functional teams amid dynamic organizational transformations and hybrid work conditions.