A stratégiai menedzsment témák bibliometriai elemzésének eredményei a Covid-19 időszak publikációiban

Szerzők

DOI:

https://doi.org/10.58423/2786-6742/2024-5-179-201

Kulcsszavak:

Stratégiai menedzsment, COVID-19, stratégiai kompetenciák, bibliometriai térkép, stressz, tartósság, üzleti rendszerek, piaci verseny, technológia

Absztrakt

A stratégiai menedzsment olyan fontos kompetencia, amelyet a stratégáknak és a szervezeteknek el kell sajátítaniuk, függetlenül attól, hogy a feldolgozóiparban, a mezőgazdasági ágazatban, a felsőoktatási intézményekben, a magán- vagy a közszférában tevékenykednek. A hatékony stratégiai menedzsment nemcsak a vezérigazgatók és a felső vezetés mikromenedzsmentjét igényli, hanem olyan alapvető politikákat vagy stratégiákat is, amelyeket a szervezeti teljesítménykövetelmények teljesítése és a szervezet versenyelőnyének elérése szempontjából kritikusnak tartanak. A tanulmányban szereplő bibliometriai elemzések koherens megértést nyújtanak arról, hogy a szervezeteknek stratégiai témák integrálásával kell összpontosítaniuk stratégiai irányításukat. Az egyes témák általános értelemben megmutatják azokat a lehetséges irányokat, erősségeket, gyengeségeket, kompetenciákat és kihívásokat, amelyekkel a szervezetek jelenleg szembesülnek vagy szembesülni fognak. A szervezeteknek a különböző típusú környezetekkel való állandó kölcsönhatása alapján a stratégiai menedzsmentnek rugalmasan kell alkalmazkodnia a bizonytalansághoz. Ezért folyamatosan figyelemmel kell kísérni és meg kell érteni, hogy a szakirodalomban milyen stratégiai témák vagy irányok jelentek meg. E tanulmány célja annak megállapítása, hogy a COVID-19 világjárvány idején a szervezetek és a tudományos szakemberek milyen stratégiai menedzsmenttémákra összpontosítottak. A módszertan bibliometrikus megközelítésen alapul. A szakirodalom főbb tendenciáinak megértése érdekében 28 996 ScienceDirect-cikket elemeztünk, a „stratégiai menedzsment” kulcsszót tartalmazó publikációkra összpontosítva. A VOSviewer szoftver lehetővé tette a  kulcsszavak vizuális bemutasát és a társcikkek együttes használatát a tudományos cikkekben. A Sciencedirect.com átfogó adatbázisának felhasználásával a bibliometriai módszer lehetővé tette, hogy a stratégiai menedzsment öt különböző témakörét vagy klaszterét azonosítsuk: (1) stratégiai kompetenciák; (2) stressz és fenntarthatósági célok; (3) üzleti rendszerek - adatelemzési menedzsment, körkörös gazdaság és SCM; (4) piaci verseny; és (5) technológia- és energiagazdálkodás, költség- és keresletoptimalizálás. A cikk feltárja a stratégiai menedzsment e kulcsfontosságú csoportjait, amelyek közül kiemeli a „stratégiai kompetenciák” új fogalmát, amely az adaptív üzleti rendszerek fejlesztéséhez fontos kognitív és viselkedési készségeket foglalja magában. A tanulmány hangsúlyozza a stratégiai kompetenciák olyan területekkel való összekapcsolásának fontosságát, mint a stressz és a fenntarthatósági célok, a piaci verseny és a technológiai menedzsment a fenntartható versenyelőny érdekében a dinamikus környezetben. A tanulmány eredményei lendületet adhatnak új elméleti és gyakorlati meglátások kidolgozásához, fontos hozzájárulásként a stratégiai menedzsment (SM) területéhez.

Szerző életrajzok

Chai Ching Тан, Ázsiai Egyetem

PhD

Datao’ Syed Ahmad Al-Idrus Syed Azuan, Ázsiai Egyetem

PhD

Nina Pojda-Noszik, II. Rákóczi Ferenc Kárpátaljai Magyar Főiskola

Gazdaságtudományok doktora (DsC), professzor

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