The Resource Potential of Agricultural Enterprises as the Basis for Innovation-Driven Diversification
DOI:
https://doi.org/10.58423/2786-6742/2025-8-297-311Keywords:
resource potential, agricultural enterprises, innovation, diversification, sustainable development, niche cropsAbstract
In the context of the dynamic development of the agricultural sector and the growing challenges of the global economy, the issue of efficient utilization of the resource potential of agricultural enterprises is becoming increasingly significant. Innovative diversification of activities serves as a key tool for enhancing the competitiveness, stability, and adaptability of agribusiness to changes in the external environment. The relevance of this topic is driven by the need to develop and implement strategies for innovative diversification that ensure the sustainable development of agricultural enterprises and reduce dependence on fluctuations in traditional segments of the agricultural market. The aim of this study is to provide a theoretical justification and develop practical recommendations for the effective utilization of the resource potential of agricultural enterprises as a foundation for their innovative diversification. This article examines the resource potential of agricultural enterprises as a key prerequisite for the innovative diversification of activities. The main components of resource provision, including land, material and technical, financial, and human resources, are analyzed, along with their impact on diversification opportunities in the agricultural sector during the post-war period. The components of the potential for the diversification of agricultural enterprises on an innovative basis are explored in detail. The advantages and disadvantages of applying this approach to enterprise development are highlighted. It is established that the restoration of Ukraine’s agricultural sector should begin with the diversification of production, particularly through the active implementation of niche agricultural crops. This will contribute to strengthening food security, ensuring the efficient use of land resources, and adapting to climate change. Additionally, it may become a key direction for development and financial stability for small businesses. For the effective development of niche crops, it is necessary to create favorable conditions, including strengthening informational support for farmers, introducing transparent market mechanisms, developing state incentive programs, and promoting the implementation of modern technologies in production processes.
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Copyright (c) 2025 Alisa Shevchenko, Olga Petrenko, Maxim Nikiforchuk
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